Recently I wrote about how you can monetize your blog, and one of those ways was through Google AdSense. So to continue on with that train of thought I decided to give out a few tips to help you maximize your AdSense earnings.
Just one point though to start with. This is not intended for a webmaster about to setup a new site. I am writing this for those of you who already own a blog or website but have yet to see AdSense perform for you.
1. On Topic Content
If you have a blog about the iPod, then stick to writing about iPod news, iPod accessories, iTunes etc. There is no point writing about iPod and then starting to talk about your day at work within the same page. AdSense works through a contextual assessment of your page, so try and make it as easy as possible for the Mediabot to ascertain exactly what you are writing about.
2. Optimize Tags
Making Mediabot’s job as easy as possible also means optimizing your HTML tags, from your meta tags to your header tags. Place your target keywords in the page title, meta description and keywords tag, as well as in your header tags. Don’t forget to bold or italicize your target keywords throughout the content.
3. Ad Placement
Consult the AdSense heatmap and apply it to your layout. You’ll find that CTR will increase when you place your ads above the fold. Placing ads down the left (where users are used to seeing navigation) and in central locations will also increase CTR. Don’t forget to place ads at the bottom of a page for readers who have scrolled down to the bottom of a long article. I would not advise placing your ads down the left hand of a page as CTR in this location is normally quite low. So keep them above the fold and smack bang in front of their eyes.
4. Colours
The basic premise with regards colours is to match your ad colouring as closely to the colour scheme employed through out your site. I recommend using the same colours for text and links for optimum CTR.
5. Borders or No Borders?
Answer, no borders! Keep reminding yourself that your ads need to slot in with your existing layout and appear to be part of the page. A border immediately separates the ads and decreases CTR.
6. Images
There has been a lot of talk on the boards for quite some time about using images alongside ads to improve CTR. Overall, images placed beside your ads will increase CTR.
7. Section Targeting
Use the section targeting tags, they make it easy to specify what content Mediabot should spider and what to ignore.
8. Use Alternate Ads
On occasion AdSense will not be able to display any ads in an ad block on a particular page. Unless specified AdSense will display Public Service Ads (PSAs) that do not earn you anything. So when you are creating your code, specify an affiliate link or image linked to an affiliate product. Therefore you can rest assured that no matter what happens, you’re earning!
9. Use Channels
Track your performance by channel, a technique that is especially important when you have place multiple ad blocks per page. Assign each ad block a unique channel so that you can see what performs best over time, allowing you to further refine ad placement and increase revenue.
10. Noscript
Statistics remarkably show that approximately 10% of browsers do not have JavaScript enabled. Unfortunately for AdSense publishers, a browser with JavaScript disabled will not even show an ad block.
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Earn Adsense income from your Blogs
Did you know you can use Google adsense on your blog? Don't have a blog? Running, starting, and maintaining a blog is cheap, and in some cases free! So why haven't you put Google adsense on your blog yet? Oh you don't know how! Here's why and how!
First if you are considering adding ads onto your blog, you should learn more about the specific rules Google has in regards to blogs, though it is very similar to the rules they have for sites.
Blog content is what Google likes
Using blogs for Google adsense plain makes sense! The content is original, and is considered high quality from Google's concept, even though you and I know some of the Blogs on the net are plain idiotic! So qualifying a blog is often easier than a site!
Due to the nature of blogs, there is usually a lot of varying content, meaning on a Blog you can have thirteen different subjects, whereas on your site you are supposed to have only one or two. This makes getting very diverse and specific ads on your Blog, far easier than on your site!
A blog that invites feedback or interactivity with a user may attract a lot of clicks, because it attracts a lot of visitor's. Your blog has the ability to attract a specific set of people who will be interested in your material. Thus your adsense ads will be even more specific!
You can also add a blog to your commercial site. Really! You can talk about your products or specific information that your customer's might be interested in. You can talk about your company, or even get a little personal! Besides having the added benefit of getting you some adsense clicks, it might actually make people like you! Studies have shown that people will buy more from a person they find personable or that they know a little bit about. Tell them about you!
You can start a blog for free, like those on Yahoo! Or you can get software to start a blog on your site. The latter is best, because you will have the most control. Again you can visit Yahoo! web hosting and use the tool for free.
When you decide to get ads on your blog, remember there are a few ways to increase your click through rates, which are really about the same as on your site.
Optimize your Adsense ads
Make your ads as much a part of your website as possible. Use the same font, font-color and background for your Google ads.
DON'T use boxes, tables, or anything else that yells; Here are the ads for my site. Don't hide the ads!Design your ads to closely resemble links for your site, or make them blend as part of your site. Use your preview toolbar when creating your ads, which will give you a clear indication of how your ads will look.
Remember, a good ad is one that does not distract, that blends in, but still arouses the interest of your visitors.
How long does it take to get a blog indexed with Google? Well unlike websites, blogs can be all-set with Google, in as little as three days or less in some cases!
Once you feel you are comfortable with Google adsense, you can then take the steps to get your blog to making you a little money! Go over all the rules for using the Adsense program, and remember, just because you are a blogger in this case, that doesn't mean Google won't remove your ads quicker than a dog can scratch a tick, if you are using profane, abusive, slanderous, or otherwise universally unaccepted public topics!
That in mind, the rest is easy. Google will explain the whole process, on the same site that I have already listed at the beginning of this article.
Use your blog to your advantage. Getting approved for ads on a blog is easier than a website, and if proper steps are taken to design your ad well, and provide interesting content, you can make some money with Google Adsense on your blog!
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We all want to receive large cheques from Google Adsense, but without taking into consideration certain important factors this is unlikely to happen. Throughout this article I will discuss six tips which shall help to increase your Adsense revenue. These include: ad placement, blending, targeted traffic, general traffic, ad formats and keyword based ad targeting.
Where you place your ads directly effects whether people will see your ads or not. If people don�t see your ads, they won�t click on them. One very useful tool released by Google is the Google Heatmap. The areas coloured darker are areas in which people look and click most frequently. Based on this map we can see that if you place an ad beneath your footer you will receive almost no clicks while placing your ads above or within your content will receive a lot more clicks. Remember that revenue is directly proportional to clicks so good ad placement will increase your clicks and revenue.
Ads which stand out are much less likely to be clicked than ads that blend in. Google gives you the option to modify Border, Title, Background, Text and URL colours. I recommend you make the border and background colours the same as your content area background so there's no border around your ads, make the title the same colour as your links, the text the same colour as your text and the URL a suitable colour. There is, however, a balance which has to be found where the ads are blended enough to fit your content while not making the user feel tricked when they click your ad.
Make sure your traffic is genuinely interested in your website. As Google targets your Adsense to fit your content, if your visitors are interested in your content they will also be interested in your ads increasing the chance that they'll click them. This means that you should make sure you have inward links displayed on relevant websites, do not advertise on irrelevant websites.
High traffic is the most important step in making money through Adsense. Your Adsense revenue is directly proportional to your traffic. Although the rest of the steps will increase your CTR (Click Through Rate), without traffic you won't receive any clicks. The most important thing to note when building traffic is to have high quality content. If you have high quality content, people will return to your website and other websites will link to yours. (Although you will still have to advertise even with high quality content.)
Your choice of ad format will drastically effect your CTR (Click Through Rate) There is no one ad format which works best on all websites, I do however recommend an ad format that is roughly as wide as an article title (or whatever else you offer). To test ad formats on your website, you could switch formats once per day then record the CTR at the end of the day.
Once you have high traffic and blended, well placed ads, you may want to increase your CPC (Cost Per Click). As you may know, each ad pays a different CPC and your ads are based on your content. This means that if your content is related to something expensive (e.g. Photoshop CS2) your ads will pay more per click. Some strategically placed keywords throughout your articles may help you to display more expensive ads.
Now that you have maximized your Adsense revenue, go out there and build traffic, stay within the Adsense TOS and enjoy your money.
